The fastest way to success is to do what other successful people are already doing. You can learn from their already established processes and apply it to your own business; that way you’ll reach success much sooner than you think. The same rule applies for creating successful Amazon niche sites.
If you are just starting with Amazon niche sites and Amazon affiliate marketing in general, you probably need some inside look into successful Amazon affiliate niche sites.
Whoever does Amazon affiliate marketing successfully most likely won’t reveal his niche sites for obvious reasons. Imagine if you were making good money with Amazon Associates Program (like $1000+ per month), you wouldn’t want to share your website link with anyone because you would fear that someone would hijack your niche and up rank you.
Still, when starting with Amazon niche sites you want to see some good examples of successful niche sites, that’s why I decided to write this article in the first place.
Below you will see several Amazon niche sites which (IMHO) are probably making good money. I can’t be 100% sure, but if you follow the same guidelines I used to determine success (see full list below), I’m sure you’ll agree with me.
This is just an assumption, but since we can’t get confirmation of earnings from website owners (feel free to share your niche sites / earnings in the comment area if you feel confident) we’ll need to go with our (my) gut and some logic and common sense.
Plus, some brainstorming and backward analysis.
The parameters I used to decide if the niche site is successful (profitable) are:
Below is a list of 5 websites (niche sites) I gathered after thorough research and after testing each site with above-mentioned success parameters.
I added a comment on each website and I also included few useful links (if available), like which WordPress theme and plugin is the website using, how many pages of content it has, what’s the main keyword it ranks for and similar.
I hope you’ll like it and find useful. Please let me know what you think in the comment area below.
Just take a look at this website and you’ll see how nice, professional looking it is. If I didn’t know better I would have thought it’s not an affiliate website, rather some really awesome and successful company selling drills. Talking about how to create a good authority niche website.
The home page is beautiful and removes any trust issues whatsoever. When you land on their homepage you just know you’ve come to the right place (at least that’s my first impression).
You are instantly presented with main product categories, buying info, best picks and about me section (about me section is most likely fake, though, but hey, it works).
When you check for other pages, you’ll see that there are 13 product reviews, spread across 5 main review categories. Those articles are money articles, filled with useful content and, of course, Amazon affiliate links.
Besides that there are 7 informational articles, meant to provide info and guides for people interested in these products, but don’t know what to choose. Those articles are not meant to sell, they are meant to inform a user and help them to pick the right product.
And finally, there’s Top Picks page where readers can find the best products (recommended by the author of the website) and jump right to the purchase.
WordPress theme: Blue Collar – Handyman WordPress Theme
And that’s actually it. This theme obviously has everything you need within, without needing any other extra Amazon WordPress plugin.
I would maybe add Easy Azon plugin here, just to increase the earning potential, but other than that it’s fine. Sometimes KISS (Keep It Simple, Stupid) works really well, like in this case.
Similar alternative: Another good example in the same niche, which ranks even a bit higher for some keywords, but has a bit less appealing look is JustCordlessDrillReviews.com.
This one is actually one of my favorite Amazon niche sites. Mostly because that nice header showing people who enjoy the products this small niche site recommends, but also because it really has a good home page with lots of content (about 2500 words).
Also worth mentioning is that this website primarily targets UK market, which can be a good thing if there’s less competition. Owner is also using Easy Azon plugin to cover other countries like USA.
*Site owner has a few links here and there pointing to Amazon US and explaining that the content presented here (and tables) are primarily for UK market.
This website’s menu is pretty simple, there’s the usual Home, About, Contact and Privacy page and of course ‘Best picks’ page as the main money page (together with home page), plus ‘What is inflatable’ informational page and a blog page.
Where all that long tail keywords kick in are almost 20 dedicated review articles, easily accessed through the sidebar. For additional sales kick, there are also some useful maintenance and accessories product reviews (7 of them), plus 2 other similar inflatable products.
What I like here is how their content is structured – lots of nice images, links, headlines, different highlighting of important stuff and pricing tables, making it really easy for the reader to navigate through the page.
Is it profitable, successful? Sure seems so, but let’s take a closer look.
WordPress theme: Stargazer
Smart Monkey Fitness niche site is a bit different than the other sites listed in this article. Why?Because the owner of the website is listed by his real name and even a picture of him.
Since I started reviewing this website it has changed its design and owner, but it’s worth to mention that originally this was a simple website from a real guy who even showed his own picture in the sidebar and wrote all reviews by himself.
Still, that doesn’t change the fact how successful his former website still is, probably even more now with lots of new content added regularly.
Let’s take a closer look at the Smart Monkey Fitness website…
Just by hovering on menu items you’ll notice that there are a bunch of reviews available, like 40+ review articles linked straight from the menu – wow.
When you take a closer look at the content you’ll see that the new owner has spread the original fitness niche to sports and sports equipment. I’d say that’s a smart move because the website already ranked well so more articles should rank it for even more keywords. More content = more affiliate commissions.
The sidebar itself is simple, it just shows recent articles and an Amazon product widget which is fixed on the screen as you scroll. Another smart move.
Now let’s see what tools is Smart Monkey Fitness using and how profitable it really is.
WordPress theme: Performag
Speaking of niches, here’s a real targeted one. Not only is this a specific niche of shaving products, it’s targeted only towards women, which is visible straight from the domain name.
Epilator Girl website also has a personal touch because (presumably) the owner of the website is not hiding at all (hi Denisa) and is shown on the home page by picture and name.
With that kind of personal approach you get instant credibility in eyes of your visitors, and that certainly affects the click-through rates and sales.
But don’t be fooled, Denis (if that’s her real name) knows her Amazon affiliate marketing really well.
Right on the home page we have some sort of start here section, where Denisa directs visitors to her buying guides and product reviews. On top of that there are several Amazon product comparison tables and some more links to useful articles.
I may be wrong but I think her homepage is linking to every article published on her website. Not sure if that’s a good thing (information overload), but she is definitely making them to click-through somewhere.
The sidebar is simple, consisted of recent articles widget and a few banners pointing to best articles.
Now let’s take a look under the hood and see what exactly is powering this nice little niche site, while we also take a look at success parameters.
WordPress theme: Splash
For the end of the first part of this guide I am going to reveal one hell of a beast in terms of Amazon niche sites. When you first look at the website you won’t notice anything special, just a normal looking site, but it has a secret weapon, read about it below…
So Choose Wheels is a cleverly named website about all things that have wheels (dooh), and that included, at least in this case, all electrically powered things like electric skateboards, scooters, motorcycles and bikes.
The home page is short and simple, pointing you straight away to 5 main review guides.
One thing I hate on this website is the logo, but maybe that’s just me…
Back to important things… This website has about 20 normal (no affiliate links) articles / guides, about 30 reviews of individual products and then, 5 main review articles which are basically huge guides with comparison tables and all that stuff we affiliates use to lure our visitors to click and buy products on Amazon.
One interesting thing, I think that Choose Wheels even has a paid advertising banner in the sidebar. Are you slowly getting what that secret weapon I mentioned a while ago is all about?
Yes, it’s traffic! Choose Wheels is wildly popular websites with really a ton of traffic (compared to other normal Azon affiliate websites).
But I’ll get into specifics later, let’s see what kind of tools do they use to run Choose Wheels.
WordPress theme: REhub
And there you go guys, this is the end of the first part of this successful Amazon niche sites series. So far I am planning to publish just a second part with another 5 websites, but depending on your interest and comments I may write a few more.
The main goal of this article was to motivate you, teach you something new, get your ideas rolling and to push you into making even better Azon niche sites.
Please share your comments and thoughts about this article below, and even recommend a successful niche site if you know one.
Successful affiliate marketer, pro blogger and online entrepreneur. Loves to write, watch movies and build niche websites. On its way to conquer Amazon and build highly profitable Azon niche sites.